Analysis of customer relationship management and customer experiences toward …

The purpose of this research is to study the level of influence of customer relationship management toward customer loyalty and satisfaction, and to study the level of influence of customer experie…

The Effect of Country of Origin towards Indonesian Computer Products on Consu…

Country of origin has become a phenomenon in consumer behavior studies thus; the main purposes of this study are to analyze the effect of country of origin (COO) and product attribute towards Indon…

The Effectiveness of Viral Marketing for XYZ Activity in BSD Area

Viral marketing has become a phenomena in the marketing today, mass marketing has not become an effective way in marketing. Viral marketing spread like a virus in the internet for everyone even som…

Analysis of Customer Satisfaction Factors towards Customer Loyalty in Mobile …

According to Badan Pusat Statistik (BPS), the penetration rate for Indonesias mobile phone subscribers has reach 103.1 subscribers / 100 inhabitants which indicate it have penetrate the market for …

Creating Brand Loyalty Through online Communities

Recently, the online industry has increasing significantly, this allows people to have a continuous access to all the information they need. Brand loyalty has proved to be a crucial matter in the m…

An Analysis of Factors Affecting Brand Awareness Using Social Media in Indone…

The use of social media in Indonesia has shown an increasing trend in the last few years. the number of Internet users in Indonesia grew from 62 million in 2012 to 74.57 million in 2013 and is pred…

The impact of value added service towards customer satisfaction and customer …

The purpose of this research is to analyze the impact of value added service toward customer satisfaction, analyze the impact of value added service toward customer loyalty and analyze the impact o…

The Influence of human resource management practices on organizational commit…

Indonesian companies were found to have significantly higher turnover rate than the global rate (more than twice the global rate for voluntary turnover) and also higher than in other fast-growing e…

The Analysis purchase decision factors in creative technology in the case of …

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2782

Determinant of purchase decision in local fashion industry

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Series Title

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Call Number

2774