Integrated advertising, promotion, and marketing communications

Kenneth E. Clow, Donald Baack.

Advertising: principles & practice

Edition

8

ISBN/ISSN

9780135009383

Collation

686 p. : ill. ; 28 cm.

Series Title

-

Call Number

302.23 Mor a

Advertising : principles and practice

Edition

7

ISBN/ISSN

0131968815

Collation

592 p. : ill. ; 29 cm.

Series Title

-

Call Number

302.23 Wel a

Advertising media planning

Edition

4

ISBN/ISSN

0844235083

Collation

ix, 485p. ; 25 cm.

Series Title

-

Call Number

302.23 Sis a

Integrated marketing communications in advertising and promotion

Edition

7

ISBN/ISSN

0324408080

Collation

629 p. ; ill. ; 29 cm.

Series Title

-

Call Number

302.23 Shi i

Pengantar periklanan dalam perspektif komunikasi dan pemasaran

Edition

-

ISBN/ISSN

9786029004045

Collation

150 p. : ill. ; 20 cm.

Series Title

-

Call Number

302.23 Nur p

How to advertise : membangun merek dan bisnis dalam dunia pemasaran baru

Edition

-

ISBN/ISSN

979207340X

Collation

xxii, 281 p. ; 23 cm.

Series Title

-

Call Number

658.82 Rom h

Seni menggunakan dan meningkatkan periklanan yang efektif = clever advertising

Edition

-

ISBN/ISSN

9796633043

Collation

148 p. : ill. ; 23 cm.

Series Title

-

Call Number

302.23 Low s

Integrated marketing communications

Edition

2

ISBN/ISSN

0273676458

Collation

xxii, 761 p. : ill. ; 24 cm.

Series Title

-

Call Number

302.23 Pic i

The Fall of advertising and the rise of PR

Edition

-

ISBN/ISSN

0060516585

Collation

1 online resource (305 p.)

Series Title

-

Call Number

658.45 Rie f