The impact of service quality, service value, satisfaction, and brand image o…
This research seeks to improve our understanding of air passengers' decision-making processes by testing a conceptual model that considers airline service quality, service value, satisfaction, bran…
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- 304
The Effect of brand awareness towards brand equity with case study: Bebek Tep…
Brand awareness in the restaurant industry is essential especially for its continuity. This study tries to analyse the brand awareness and brand equity of the famous restaurant from Ubud, Bali call…
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- 1537
The Impact of Symbolic Image Congruity and Functional Image Congruity on Cons…
The competition in Indonesia automotive industry is getting tougher. Many car companies compete to become the consumers brand preference choice. People tend to choose a product or brand that is con…
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- 1652
The Impact of Restaurants Organic Food Menu towards the Restaurants Brand Ima…
The purpose of this research is to analyze the impact of a restaurants Organic Food Menu toward the restaurants Brand Image based on consumer perception. According to Azzurra & Paola (2009), the tr…
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- 1682
The influence of celebrity endorsement on Nike brand football shoes (a case s…
The primary objective of this thesis is to analyze the impact of the celebrity endorsement on brand image Nike football towards consumers XYZ football store. The second purpose of this thesis is to…
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- 1826
Exploring the relationship of perceived service quality, brand image, and bra…
Ciputra Business Group is better known in their contribution in the property development in Indonesia. In 2011 Ciputra Business Group developed its first healthcare project. Ciputra Medical Center …
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- 2536
Analysis of key factors affecting purchase of foreign fashion brand
The aim of this paper is to analyse factors that influencing purchase decision of foreign fashion brands. This study adopted the descriptive quantitative approach. The result is coming from both pr…
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- 3027
Analyzing the influence of brand image, sales promotion, perceived quality, a…
As a player who has been in the market for almost 30 years, Buccheri is well- known for its footwear products provided across Indonesia. Having people whose age ranging from 40-60 years old as the …
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- 3018
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