The Influence of Food Image Posted on Facebook toward Dining-Out Intention in…
Nowadays, people take photos of food in a restaurant and then post it usually directly on Facebook before they even start eating their dish. This seems a new trend in our society. This research aim…
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- 1684
The Analysis of the Effect of Brand Credibility on Purchase Intention (Case S…
This research analyzes the effect of Brand Credibility on Consumer Purchase Intentions of Mandarin Oriental Hotel Jakarta. Mandarin Oriental Hotel Jakarta is chosen because it has been rewarded as …
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- 1715
The influence of celebrity endorsement on Nike brand football shoes (a case s…
The primary objective of this thesis is to analyze the impact of the celebrity endorsement on brand image Nike football towards consumers XYZ football store. The second purpose of this thesis is to…
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- 1826
Consumer attitude towards online video advertising: a case of youtube ads con…
Purpose – The purpose of this research is to investigate the consumers attitude towards online advertising
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- 2192
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