The Impact of promotional activities on brand equity and purchase decision of…
The main purpose of this research is to identify and analyse the impact of promotional activities, which include advertising, direct marketing, internet marketing, sales promotion, public relation,…
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- 305
The impact of financial leverage towards profitability in mining industry lis…
The aims of this research areto analyze the impact of financial leverage toward profitability in mining industries.Author use SPSS20 and panel data with the dependent variable isROE, TATO, EPS and …
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- 1836
The Effect of Market Concentration and Equity Level on Bank Profitability: a …
This study is trying to figure out the effect of equity level and market concentration on bank profitability. the data comprise of twenty five publicly listed banks in Indonesia from year 2007 unti…
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- 1672
Analysis of the influence of profitability ratio (return on asset, return on …
The objectives of this research is to analyze the influence of Profitability Ratio (ROA, ROE, NPM), And NPL to CAR at PT. Bank Mandiri Persero, Tbk (2004-2013), and analyze the relationship between…
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- 1536
The Effect of brand awareness towards brand equity with case study: Bebek Tep…
Brand awareness in the restaurant industry is essential especially for its continuity. This study tries to analyse the brand awareness and brand equity of the famous restaurant from Ubud, Bali call…
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- 1537
The Influence of Social Media Marketing on Brand Awareness in a Relation With…
The popularity of social media attracts more people to use this social application and as a result social media user throughout the world keep increasing day by day. Social media start to become a …
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- 1679
The Interaction Between Transformational Leadership, Internal Branding and Em…
Transformational leadership has been researched to influence significantly on internal branding and employee brand support. However, a few research can be discovered on employee based brand equity …
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- 1691
The Analysis of Financial Constraint towards Firms Profitability in the Trans…
This study attempts to analyze the correlation between financial constraints with the firms profitability through return on asset (ROA), return on equity (ROE) and profit margin (PM). the indicator…
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- 1726
Comparative study of pre and post corporate integration through merger and ac…
This research aims to analyze the differences in financial performances before and after merger and acquisition in terms of the growth and profitability of the companies. The variables are consist…
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- 2214
Relationship between profitability ratios and stock return in automotive and …
Financial ratios are tools to see company’s performance. One financial ratios type is profitability ratios
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- 2208
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