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The effect of twitter activity on Arsenal Indonesia supporter's brand awarene…
Peranginangin, Loina Lalolo K.Prahara, Lalu Gde Agung Risma

This research aimed to analyze the effect of Twitter activity on brand awareness of Arsenal Indonesia Supporter (AIS). The measurement of Twitter activity was done by using two dimensions is social…

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1838
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Indonesian President Candidates 2014 Sentiment Analysis By Using Twitter Data
Kho, I EngErwin, AlvaGemilang, Harmando Taufik

The purpose of this research is to find the opinion on Twitter about the 2014 president candidates and find the correlation between the opinion on Twitter and on digital newspaper. to perform this,…

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1615
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Twitter Users Level of Trust: a Study About the Correlation of Time Spent on …
Pierre, AndrewPeranginangin, Loina Lalolo K.

The objective of this thesis is to fill in the gap of knowledge regarding the correlation between time spent and users' level of trust, also this research is purposed to find out the Twitter users'…

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1791
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I Tweet Therefore I Vote: the Relationship Between Twitter Activity and offli…
ChandniPeranginangin, Loina Lalolo K.

Twitter over the past few years has grown to connect 230 million users across the world, often working as a discussion platform and likened to a public sphere for political discussions. Those betwe…

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1793
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Analyzing the Motivations of Twitter Followers of @TMCPOLDAMETRO
Hamidati, AnisLantang, Shirley Lorraine

During the last years since the proliferation of Internet into our daily surrounding, it has enabled a variety of social networking sites to innovate, grow and expand. This research has two main ob…

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1799
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Who is retweeting the tweeters? modeling, originating, and promoting behavior…
Achananuparp, PalakornLim, EePengJiang, JingHoang, TuanAnh

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2158-656X
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2158-656X
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Media analytics for fashion brand communications
Sufyan, Mochamad AnandaErwin, AlvaGalinium, Maulahikmah

The usage of social media as a strategy to promoting a product has been used by various small and large companies’ due to the easiness distribution of the content. With the rapid sharing from one…

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2498
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