The Effectiveness of Viral Marketing for XYZ Activity in BSD Area

Viral marketing has become a phenomena in the marketing today, mass marketing has not become an effective way in marketing. Viral marketing spread like a virus in the internet for everyone even som…

The Impact of Product Innovation and E-Wom towards Customer Intimacy: a Study…

Rapid development in the digital era leads to the increasing popularity in electronic communication and information sharing. Electronic word of mouth or usually called E-WOM is one of the results f…

Deciphering word-of-mouth in social media : text-based metrics of consumer re…

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ISBN/ISSN

2158-656X

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Product comparison networks for competitive analysis of online word-of-mouth

Edition

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ISBN/ISSN

2158-656X

Collation

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Series Title

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Call Number

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Factors effecting school preferences and their implication for marketing : an…

The main purpose of this research is to identify the factors effecting and which affects the most towards school preferences of middle class parents in one of the private schools in South Tangerang…