Nowadays, people take photos of food in a restaurant and then post it usually directly on Facebook before they even start eating their dish. This seems a new trend in our society. This research aim…
This research analyzes the effect of Brand Credibility on Consumer Purchase Intentions of Mandarin Oriental Hotel Jakarta. Mandarin Oriental Hotel Jakarta is chosen because it has been rewarded as …
The primary objective of this thesis is to analyze the impact of the celebrity endorsement on brand image Nike football towards consumers XYZ football store. The second purpose of this thesis is to…
Purpose – The purpose of this research is to investigate the consumers attitude towards online advertising