The primary objective of this thesis is to analyse the impact of the viral marketing and promotion strategy of Kopitiam towards the customer visits. Another purpose is to find out which viral marke…
Recently, the online industry has increasing significantly, this allows people to have a continuous access to all the information they need. Brand loyalty has proved to be a crucial matter in the m…
The use of social media in Indonesia has shown an increasing trend in the last few years. the number of Internet users in Indonesia grew from 62 million in 2012 to 74.57 million in 2013 and is pred…