The purpose of this research is to study the level of influence of customer relationship management toward customer loyalty and satisfaction, and to study the level of influence of customer experie…
Country of origin has become a phenomenon in consumer behavior studies thus; the main purposes of this study are to analyze the effect of country of origin (COO) and product attribute towards Indon…
Viral marketing has become a phenomena in the marketing today, mass marketing has not become an effective way in marketing. Viral marketing spread like a virus in the internet for everyone even som…
According to Badan Pusat Statistik (BPS), the penetration rate for Indonesias mobile phone subscribers has reach 103.1 subscribers / 100 inhabitants which indicate it have penetrate the market for …
Recently, the online industry has increasing significantly, this allows people to have a continuous access to all the information they need. Brand loyalty has proved to be a crucial matter in the m…
The use of social media in Indonesia has shown an increasing trend in the last few years. the number of Internet users in Indonesia grew from 62 million in 2012 to 74.57 million in 2013 and is pred…
The purpose of this research is to analyze the impact of value added service toward customer satisfaction, analyze the impact of value added service toward customer loyalty and analyze the impact o…
Indonesian companies were found to have significantly higher turnover rate than the global rate (more than twice the global rate for voluntary turnover) and also higher than in other fast-growing e…