An analysis of competitive strategy towards indonesian local fashion industry…

Fashion may vary considerably within a society according to age, social class, generation, occupation, and geography as well as over time. Fashion industry is one of the most important sectors of t…

The Impact of promotion mix on customer perception a case study of Velpa Rest…

Nowadays many companies try to tighten their promotion budget in order to survive in the industry. Meanwhile, promotion is the important tool to attract consumer's attention and generate sales. Vel…

Analysis of the correlation between customer perception and brand image case …

In this study, the author would like to analyze the correlation between brand image and customer perception at SF Jakarta. The main purpose of this research is to analyze the correlation between cu…

Market segmentation analysis for a holistic healing center. Case study of ”…

Holistic healing as an alternative healing to conventional medical healing has been recognized for its effectiveness in curing and preventing many diseases that the modern medical technology has no…

Factors influencing customer purchase decision toward post purchase behavior …

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1309

An analysis of customer purchase decision in atpm service center to compete w…

The main purpose of this study is to study and analyze indicator variables that influence customer purchase decisionin ATPM service center, case study of PD. KIA ANTAREJA - BSD. The first stage is …

The impact of advertising in various media toward consumer response: a case s…

As part of marketing strategy, advertising is one of important aspect for marketers to promote their brand. Meanwhile, consumer response from advertising in various media will become useful feedbac…

Analysis of promotional mix tools toward purchase intentions of fashion creat…

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1402

Analysis of brand awareness level of batik etnic Banten as one of the creativ…

This research has two main purposes. The research first purpose is to analyze the factors that influence the brand awareness level of Batik Etnic Banten. The second purpose is to analyze the brand …

The study of consumers' awareness & consumption intention towards halal cosme…

Muslims are becoming one of the fastest growing consumer segments in the world. This segment represents a major growth opportunity for cosmetic and personal care companies. Halal products quickly e…