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The analysis of social media as a channel to enhance social media promotion a…
Abduh, Dibia M.Rusnandar, Reidi Caesar

Haltech who focused on making engine control unit is known as one of the prominent player in aftermarket spare parts industry. PT. Khatulistiwa Suryanusa as the main distributor of Haltech in Indon…

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Call Number
1411
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The study of private label (consumer goods) towards customer loyalty: a case …
Abduh, Dibia M.Lestanto, Yohanes Wayan Kisto

Purpose: The purpose of this research is to investigate the most significant factor that influences customer loyalty toward private label consumer goods of brand (X) and identify the most significa…

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1414
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The Analysis of Mobile Advertising Effectiveness toward Indonesian Consumer A…
Pasasa, LinusAbduh, Dibia M.Setiawan, Barry

As Smartphone functionality improves and expands, along with consumer awareness and knowledge of Smartphone functions, consumer spending in amount of time on Smartphone is increasing. the increase …

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1644
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The Impact of Celebrity Endorser and Emotion in Television Commercial toward …
Pasasa, LinusAbduh, Dibia M.Pentana, Daniel

Television is one of the media which can be used by companies to advertise their products. With the large number of people who watch television in Indonesia, television has become one of the favori…

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1645
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Analysis of online Sales Promotion toward Youth Purchase Intention in Indones…
Pasasa, LinusAbduh, Dibia M.Himawan, Leonardus

online user in Indonesia is increasing every year. This market was dominated by youth and some of them are using the internet to do shopping. one of the popular products that youth usually buy thro…

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1650
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The effectiveness of pictorial health reminder labels towards the purchasing …
Abduh, Dibia M.Elmara, Bellarminus Ariest

Smoking is one of the major causes of preventable death around the world. Indonesia has the 2nd highest smokers amongst countries. Indonesia has a regulation that state smoking is only allowed for …

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Call Number
1829
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The Analysis of SGU brand awareness among high school students
Andriselly, BenedictaAbduh, Dibia M.

The purpose of this thesis is to analyze high school students? awareness toward SGUrnand to evaluate whether SGU promotion mix is effective enough to get significantrnpotential students? awareness.…

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978
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Analysis of branding strategy focusing on parents of prospective students of SGU
Ganiarto, NataliaAbduh, Dibia M.

The problem of this thesis is firstly that the globalization era has made the changing inrneducation sector in Indonesia. It also leads to the increasing number of universitiesrnthat offers similar…

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986
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Your MBA with distinction Developing a systematic approach to succeeding in your business degree
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