Factors influencing the purchase decision making of luxury compact sports car…
The luxury compact sports car Abarth has entered the Indonesian automobile industry early 2014, whereas the competition in the Indonesian automotive industry is getting tougher. The Indonesian Auto…
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- 1830
The analysis of marketing strategy of Mivo TV online Indonesia to increase pe…
The main purpose of this research is to determine what would be the proper marketing strategy of new media in order to increase the performance and awareness. Primary data will be collected by usin…
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- 752
Analysis current marketing strategy of ministry of culture and tourism in 201…
The ministry of culture and tourism in Indonesia is called Departemen budaya dan pariwisata (DEPBUDPAR). The Indonesian Ministry of Culture and Tourism has set up strategies to increase the growth …
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- 753
Case study of brand performance of Lau's Kopitiam Restaurant in Teraskota Mal…
Every company must have their own brand for being acknowledgeable and valuable. Build a strong brand performance is needed an extra time and effort in correlation with marketing strategy. The owner…
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- 758
Analysing of consumer perception of a department store (case study of the goo…
In Department Store world, to compete with other existing brand of Department Store competition, The Department Store must have something distinctive in order to compete with others. They must have…
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- 967
The Significance of after sales marketing in increasing the sales (case study…
This thesis is aimed at (1) how significant the After Sales Marketing division ofrnMercedes-Authorized Dealer affecting in increasing the sales optimally; (2)rnIdentifying and understanding more th…
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- 985
Factors that influence youth buying behavior through online clothing business…
In this study, the researcher would like to analyze what factors that influence youthrnbuying behavior through online clothing business in Indonesia. The main purpose ofrnthis research is to identi…
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- 989
Analysis of relationship marketing dimensions towards customer loyalty in res…
Lately in Indonesia, culinary industry has become such a hot topic to discuss. Many channels on television and radio have been boasting up this matter. As the food industry grows, food outlets comp…
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- 1188
Enhancing image through implementing effective media communication (a case st…
Brand image is one element of the brand and also one of the most important factors that could affect the company's success. It is based on the quality that consumers associate with a particular bra…
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- 1189
The Analysis of digital advertising impact to the customer perception of XYZ …
The first purpose of this research is to analyze the most influencing factor in XYZ customer perception toward digital advertising. The second purpose is to analyze the most efficient advertising t…
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- 1206
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