Based on previous research, “X”DEPARTMENT STORE brand image is low. It enhances the author to found out the effective branding strategy to strengthen its brand image, and also relationship with…
Fashion may vary considerably within a society according to age, social class, generation, occupation, and geography as well as over time. Fashion industry is one of the most important sectors of t…
Nowadays many companies try to tighten their promotion budget in order to survive in the industry. Meanwhile, promotion is the important tool to attract consumer's attention and generate sales. Vel…
The popularity of “Rendang” opens challenges to global market penetration. The objective of this study was to identify Indonesian local food growth opportunities in the global market, to analyz…
Job satisfaction is a positive feeling about a job resulting from an evaluation of its characteristics is clearly. And important towards employee and their job. Moreover, job satisfaction have rela…
The first purpose of this research is to analyze the level of Brand Awareness of Alienware consumers toward Purchasing Decision Making. The second purpose is to analyze the most influential factor …
Toyota Avanza is one of Toyota's products that have been successful in Indonesia. The purpose of this research is to analyze the relation between consumer behaviors with the key success factors of …
The purpose of this research is to study and analyze the effect of implementation of in store sales promotion. How it?s going to impact the purchase decision of shopper? purchase decision. Which of…
The Jakarta area is currently in high demand for property. The Increasing population means the demand for housing has increased. This situation has created an opportunity for developers. Developers…