Effective corporate branding strategy to increase sales performance - case of…

Based on previous research, “X”DEPARTMENT STORE brand image is low. It enhances the author to found out the effective branding strategy to strengthen its brand image, and also relationship with…

An analysis of competitive strategy towards indonesian local fashion industry…

Fashion may vary considerably within a society according to age, social class, generation, occupation, and geography as well as over time. Fashion industry is one of the most important sectors of t…

The Impact of promotion mix on customer perception a case study of Velpa Rest…

Nowadays many companies try to tighten their promotion budget in order to survive in the industry. Meanwhile, promotion is the important tool to attract consumer's attention and generate sales. Vel…

Analysis of local food opportunities in the global market: case study of cara…

The popularity of “Rendang” opens challenges to global market penetration. The objective of this study was to identify Indonesian local food growth opportunities in the global market, to analyz…

Job satisfaction and its relation to staff turnover in Hotel X

Job satisfaction is a positive feeling about a job resulting from an evaluation of its characteristics is clearly. And important towards employee and their job. Moreover, job satisfaction have rela…

The analysis of alienware brand awareness toward purchase decision making

The first purpose of this research is to analyze the level of Brand Awareness of Alienware consumers toward Purchasing Decision Making. The second purpose is to analyze the most influential factor …

The Study of key success factors from Toyota Avanza regarding consumer behavi…

Toyota Avanza is one of Toyota's products that have been successful in Indonesia. The purpose of this research is to analyze the relation between consumer behaviors with the key success factors of …

The analysis of impact of in store sales promotion to purchase decision in hy…

The purpose of this research is to study and analyze the effect of implementation of in store sales promotion. How it?s going to impact the purchase decision of shopper? purchase decision. Which of…

The Analysis of integrated marketing communication towards consumer buying de…

The Jakarta area is currently in high demand for property. The Increasing population means the demand for housing has increased. This situation has created an opportunity for developers. Developers…

Analysis of business strategy of creative products: a case study of competiti…

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

1380