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Analysis marketing mix strategy of PT. X towards consumer purchase decision o…
Sjafei, Netta J.Tio, Lenny Yuliana

This research will discuss about the influence of elements in marketing mix strategy of PT. X toward consumer purchase decision on its coated peanut product. In this research, data collection is ob…

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567
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The effects of global crisis to agrobusiness sector - a case study of PT. X
Sjafei, Netta J.Gunawan, Marcellinus

This thesis focuses on the interest about the operational process of the agri business sector in the area of plantation company in challenging the global recession. This study takes PT. X as the sa…

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569
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Analysis of corporate culture in a banking industry towards corporate perform…
Pertamasari, RismanitiaSjafei, Netta J.

This thesis aims to analyze corporate culture in a banking industry by taking cases of Bank X and how it links to the corporate performance. This thesis also evaluates the indicator performance of …

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579
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Marketing mix strategy of frozen yogurt company towards customer purchase dec…
Sjafei, Netta J.Tanner, Anthony

The purpose of the research is to study the marketing mix strategy of frozen yogurtrncompanies. The author will analyze the different marketing mix implemented by eachrncompany and what specific ma…

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669
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Factor that make GSM prepaid card advertisement attractive from a Jakarta pub…
Sjafei, Netta J.Suryatanjung, Audrey Iswantelly

This thesis examines the advertisement attractiveness for each GSM prepaid card. The purpose of this thesis is to know significant factors that make each GSM prepaid card advertisements attractive …

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671
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Analyzing consumer buying behavior towards Nike sneakers in Jakarta
Nugra, AdityaSjafei, Netta J.

This paper focuses on attitudes and behavior on the concept of the youth?s buying behavior towards branded sports shoes. In order to identify different kinds of consumer?s behavior towards buying o…

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751
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Analyzing import procedures in Indonesia for Kettenwulf Company
Gunawan, HelenSjafei, Netta J.

The purpose of this study is to analyzing the import procedures in Indonesia for Kettenwulf Company. It is mainly focus on the regulations, especially the import regulation in Indonesia. These stud…

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762
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Analysis of value creation by PT. Smart Telecom toward customer satisfaction
Handayani, IndahSjafei, Netta J.

In telecommunication industry, each provider has to provide the best and affordable products and services for customers to make them satisfied; otherwise they will migrate to other competitors. Thi…

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763
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The Application of Manfred Max-neef's fundamental human needs in the value pr…
Soares, Isadora FerreiraSjafei, Netta J.

The influences of emotional value on a product have recurrently been widely discussed in the analysis of a product in its extended form (Kotler, 2009). This is due to the dynamic changes in the rel…

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764
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The impact of the violation of intellectual property rights : a case of copyr…
Tagore, NoraSjafei, Netta J.

The thesis basically discussed about the Intellectual Property Rights especially about copyrights. The research covered about the importance of Intellectual Property Rights, the implementation of I…

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767
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