The Relationship between Demand and the Marketing and Promotion Plan of Hotel…

The purposes of the research are to investigate the factors that influence consumers in staying at the hotel, to measure the level of customer satisfaction of Hotel XYZ and to develop the marketing…

The Impact of Distribution and Promotion Changes on Improving the Sales for B…

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Study of consumer awareness to use bio-degradable single use shopping bags in…

Jabodetabek is suffering from environmental damage caused by excessive usage of plastic shopping bags. Purpose of this study is to find out the awareness level of consumers in jabodetabek to use bi…

Holcim value chain (HVC): a marketing tool to identify and capture value-addi…

The primary purpose of this research paper was to study and provide an opinion of the effectiveness and advantages / disadvantages (if any) in implementing HVC. A secondary purpose is to assess the…

Branding Indonesia: Issues and Challenges

Branding Indonesia: Issues and Challenges authored by Haridass Nagalingam attempts to develop idea on the importance and need to brand Indonesia and the issues and challenges pertaining to it in a …

The Effectiveness of the Sales Force Excellence Program of a Pharmaceutical C…

The purpose of this study is to evaluate the effectiveness of a sales force excellence program (SFE) that PT ABC had implemented in 2005. nnThe first evaluation consists of looking at the results, …

The Impact of Market Re-Segmentation and Targeting Process on Improving the S…

The purposes of this study is to analyze if the market re-segmentation and targeting process done by PT ABC will give a positive impact on the sales performance of brand X.nnThis study uses an expl…

Analysis of brand awareness in choosing banking products offered by Islamic b…

The bank's business activities in indonesia adopted a dual system, namely commercial banks to conduct business activities and islamic principles. Purpose of this study is to analyze awareness of cu…

The effects of perceived performance, customer expectation, and brand image o…

The purpose of this research is to study and analyze the effects on perceived performance, customer expectation, and brand image on customer satisfaction and loyalty of imported plas…

Service quality analysis at PT. XYZ to improve operational quality and perfor…

In indonesia, logistics activity of flow material from down-stream to up-stream mostly distributed from and to jabodetabek area with lots of third-party service provider exists and operated in this…