Analysing the effectiveness of United Indonesia's Twitter account (@utdindone…
The purpose of this thesis is to determine the effectiveness of @UtdIndonesia Twitter account. Twitter, as one of the most exposed social media these days, has attracted many scholars to do researc…
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- 1066
The cultural diplomacy as a public relations strategy. Case study: Indonesia…
Indonesia and Vietnam has set up a great relationship since a long time ago. Howeverrnin order to intensify the Nation Branding of Indonesia, the Embassy of Indonesia inrnVietnam implemented Cultur…
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- 1074
Homosexuality in the media: a case study of exposure and tolerance
The controversy of homosexuality is widely spread, and even in somerncountries, including Indonesia it is still considered as a taboo. The mediarnportrayed homosexuality by using several different …
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- 1078
Understanding the impacts of Korean wave (hallyu) among high school teenagers…
The existence of media recently has no boundaries around the world especially when the Internet has appeared. People are much easier to get information from every kind of aspects. Along with the ex…
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- 1322
The impacts of whitening cosmetics advertising in television to women: a case…
White is Beautiful' is the general view hold by some of Indonesian women who are subscribed to today's mass media. The usage of media especially advertisement has influence Indonesian women percept…
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- 1323
The effect of the implementation of active learning method in defensive drivi…
Dwi Sarana Dijaya (DSD) is a company specializing in providing defensive driving training. Recently, DSD has adopted the Active Learning Method (ALM), which is a more interactive method of training…
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- 1505
The key factors of consumers loyalty: a case study of Telkomsel users in Swis…
This study was aimed to analyze the key factors of consumers? loyalty: a case study of elkomsel users in Swiss German University. There were 32 questions in the each of the questionnaire that was a…
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- 1506
Celebrity endorsement on instagram as a social media marketing tool for onlin…
Online store is considered one of the promising businesses in Indonesia, considering the high number of Indonesians Internet users. However, the increasing competition among online stores has pushe…
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- 1507
The Motivations of Jakarta food reviewers in generating online food reviews
The widespread adaptation of the Internet by the global population has resulted to the flourishing of user-generated contents. The power to publish is no longer the sole monopoly of large publishin…
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- 1514
Self-congruity and its influence on brand loyalty: a case study of Zara in ce…
The basic concept of consumer purchase intention is to make for practical sense or solely motivated by the urgency to acquire needed goods and services. However in the mid-nineteenth centuries rese…
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- 1517
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