Analysis of local food opportunities in the global market: case study of cara…

The popularity of “Rendang” opens challenges to global market penetration. The objective of this study was to identify Indonesian local food growth opportunities in the global market, to analyz…

The Impact of property management system on staff productivity in 5 star hote…

Productivity is one of the important factors that can be used to evaluate the economic growth, both at the industry and firm level (Tabatabae, 2000). A high productivity is also important for compa…

Comparison analysis between expatriate and local manager's leadership style t…

There are an increasing number of hotels in Bali which affect the growing number of expatriates working in hotel industry from managerial level. This research attempts to identify what kind of lead…

Analysis of brand loyalty: a case study in 5-star business hotels in Jakarta

Brand loyalty is regarded as an ultimate goal for a company sets for branded products (Giddens, 2010; McMains, 2011). This is mainly due to the basic reason in any attempts that brand image is not …

Analyzing the efficiency of pomec focusing on electricity cost saving, case s…

Electricity usage in hotels makes up most of the carbon footprint and is a second largest cost after people. Hotel industry is one of the fastest growing industries in the world due to increased to…

Analyzing consumer behavior toward maintaining market share: a case study of …

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1305

The analysis of alienware brand awareness toward purchase decision making

The first purpose of this research is to analyze the level of Brand Awareness of Alienware consumers toward Purchasing Decision Making. The second purpose is to analyze the most influential factor …

The Impact of Indonesia's emerging market economy on its middle class buying …

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1311

Implementation of differentiation strategy to improve competitiveness in the …

Due to the rapid growth of the hospitality industry there is a need to implement a strong strategy to improve competitiveness among competitors. This study is aimed to improve competitiveness level…

Improving excellence of human resource function at a global company: a case s…

This research is to analyze the implementation of Human Resource function in a global company and how its improvement can support the company towards human resource excellence in operation departme…