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   <title>The effectiveness of Swiss German University's advertising on print media and how it affects to the buying tendency of high school students as the potential students, in Pondok Indah South Jakarta</title>
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   <namePart>Pratiwi, Trusti</namePart>
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   <namePart>Halim, Hasniati</namePart>
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    <publisher>Swiss German University</publisher>
    <dateIssued>2011</dateIssued>
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