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Rothwell, William J.
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The effect of brand and marketing mix on customer's purchase decision in business to business market case study of Siegwerk Indonesia
for brandrnsensitivity component onlyrnpurchased risk has a significant impact towards customer purc
Trust level measurement and analysis of social commerce in Indonesia
Trust Integrity
Decision making through operations research
Thierauf, Robert J.
Brand development of Spasso Milano through public relations - driven marketing strategies by orchan consulting Asia, Malaysia
public relations and marketing are needed. The purpose of this study is to analyze public relations
International business : the challenge of global competition
Ball, Donald A. - McNett, Jeanne M. - Minor, Michael S. - Geringer, J. Michael - McCulloch Jr., Wendell H.
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