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Export, contractual and investment as potential entry mode to foreign market …
Sinaga, JunaidiPasasa, LinusPatriot, Rendy Nasa

The purpose of this research is to analyze factors influencing the local fashion brands in selecting an entry mode, and which factor most influencing for the entry mode chosen. The data collection,…

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1393
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Analysis of customer satisfaction in steel industrial market: case study of P…
Pasasa, LinusAripin, PeterConstansia, Rosaline

The purpose of this research is to study and analyze the effective factors on customers based on industrial customer?s satisfaction (called INDSAT), the process of goal setting, the perfomance, the…

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1394
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The usage of supply chain management activities as competitive advantage towa…
Pasasa, LinusSucento, BunSandra, Tjoa

Globalization has made companies to increase its competitive advantage in order to compete in the market and to improve firm performance. One of the ways to increase the competitiveness is by using…

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1395
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The roles of HRM practices and HRM outcomes to promote organizational competi…
Gunaryo, Shana GuvianiSari, Synthia Atas

Strong competition amongst multinational oil and gas subsidiary companies in Indonesia drive organizations to implement strategies that would give them an edge over competitors. In order to guarant…

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1396
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The ASEAN open skies policy 2015 on the opportunities for low-cost carriers i…
Nurhendiarni, SriHidayat, Nila K.Pasasa, Linus

This thesis identifies the Citilink Marketing Staff awareness level towards the ASEAN Open Skies Policy 2015 and identifies which factors significantly influence the awareness level. It also analys…

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1397
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The Influences of marketing mix strategy and consumer attitude toward purchas…
Pasasa, LinusArnaya, KetutPurwoko, Anthony Hans

The research is analyzing the influence of marketing mix and consumer attitude toward purchase intention. The purpose of this research is to analyze the most significant factor in Marketing Mix Str…

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1398
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The impact of advertising in various media toward consumer response: a case s…
Pasasa, LinusAbduh, Dibia M.Padli, Dalis Anwar

As part of marketing strategy, advertising is one of important aspect for marketers to promote their brand. Meanwhile, consumer response from advertising in various media will become useful feedbac…

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1399
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The Analysis of the influence of word of mouth towards Namaaz Dining as a mol…
Pasasa, LinusTobing, RudyAyu, Deandra

The purpose of this research is to determine which factor trigger that influence Namaaz Dining word of mouth the most, the significance and the extent it impacted to Namaaz Dining Brand Awareness. …

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1400
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Implementing indonesian language chatbot for e-commerce site using Artificial…

E-Commerce becomes one of hits in online world nowadays. People are tending tornbuy things online. Some sites are providing the chatting with their contact person tornget in touch with customer eve…

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1932
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Analyzing the effectiveness of Abbott family club programs toward sales perfo…
Arnaya, KetutPamanahan, Elldi Ramadhan Agung Gede

The purpose of this research is to investigate the effectiveness of Abbott Family Club (AFC) programs towards sales performance. Customer loyalty program is a comprehensive program from Customer Re…

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1401
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