Mutual fund is a pool of fund gathered from a range of investors by fund manager who will manage and invest the fund in securities portfolio. It has been traded for fourteen years in Indonesian mar…
Fixed Asset is the economic resources that is purchased and owned by a company as the result of past transaction/buying transaction to support the company's daily activities. After the assets econo…
General Motors AutoWorld Indonesia is a subsidiary of General Motors Corporation. Global crisis which occurred in 2007 has made General Motors Corporation in United States collapsed. Despite of thi…
Interest rate risk is one of the risks that financial institutions must face in their daily operations. Being exposed to interest rate risk could be prove fatal as no one can control its movement a…
GCG is a key success for the company to grow and benefit in the long term, as well as winning the global business competition. In order to have sustainability every company have to implementing the…
Strong Brand Equity has become a very important factor that influences consumer's perception of a brand. Success in brand management arises from understanding and managing brand equity correctly to…
Along with the increasing CSR endorsement in Indonesia, many foreign oilrncompanies are still blurred with the CSR implementation and reporting regarding therncost recovery regulations. Therefore, …
Nowadays many companies try to tighten their promotion budget in order to survive from this global crisis. Meanwhile, promotion is the important tool to attract consumer's attention and generate sa…
The purpose of this research paper is to study the consumer behavior of Cinema XXI in Senayan Mall. It is mainly focus on the customer profile of Cinema XXI, buying decision factors of the customer…
The Hospitality Industry is one of the most important industries that demands special requirements and skills in those who are willing to be part of the career. It has been thought that recent grad…