Analyzing millennials' purchase intention in the private health and life insurance industry

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Analyzing millennials' purchase intention in the private health and life insurance industry

Suwanpoh, Stella - Personal Name; Adam, M. Riyadh Rizky - Personal Name;

For the past 10 years, insurance in Indonesia has flourished with annual development ranging from 10% to 30%. Despite its positive development, only 7.5% Indonesian actually possess health and/or life insurance. Through several assessments, it was found that millennials have been overlooked as opportunities. Various insurance policies were offered, however capturing millennials

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B03032 3032 Library (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 3032
Publisher: : Swiss German University., 2019
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Insurance
Perceived usefulness
MKT
Attitude
Perceived Barriers
Social Influence
Perceived Personal Benefit
Theory of Reasoned Action
Specific Detail Info: -
Statement of Responsibility: -

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