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The Impact of store atmosphere towards customer loyalty. A case study of Tamper Coffee BSD, Serpong

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Visiting coffee house is now becoming a lifestyle in Indonesia. Because of this, customers do not only choose a coffee house or cafe based on the taste, price, service, quality on the food and beverage but also considering the atmosphere as a place to dine. From business point of view, to win fierce competition in attracting more customers to visit and keep them, differentiation needs to be made. Store atmosphere can become one way to distinguish between competitors. However, some businesses tend to ignore the atmosphere as a marketing tool. This study aims to find the impact of store atmosphere and customer satisfaction as an intervening variable on customer loyalty. This is a quantitative research and uses questionnaire to obtain its data. Total of 115 questionnaires are completed from customers who have visited Tamper Coffee BSD for more than once. The data is being processed with IBM SPSS to check the validity and reliability for the pre-test questionnaires. Furthermore, SEM PLS:WarpPLS 6.0 is used to process 115 data from the questionnaires for post

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Availability

B03047

3047

(Rack Thesis)

Available

Detail Information

Series Title

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Call Number

3047

Publisher

: Swiss German University., 2019

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

HTM
Store Atmosphere
Exterior
General Interior
Room Layout
Interior Point of Purchase Display
Customer Satisfaction. Customer Loyalty

Specific Detail Info

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Statement of Responsibility

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