Strategic development of the micro small medium enterprise restaurant through swot analysis : an investigation of 'Soto Betawi bang Kubil' restaurant in South Tangerang

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Strategic development of the micro small medium enterprise restaurant through swot analysis : an investigation of 'Soto Betawi bang Kubil' restaurant in South Tangerang

Barranthyo, Rafi - Personal Name; Hidayat, Nila K. - Personal Name;

This study aims to analyze the internal and external factors of Soto Betawi Bang Kubil. In addition, this research would also develop suitable strategy to improve the performance of Soto Betawi Bang Kubil. The methodology used in this study is qualitative method through in depth interview that were asked to representative owner, manager, and loyal customers of Soto Betawi Bang Kubil. In conclusion, a set of suggestion was given to solve problems that might come from external and internal factors. Also, the best strategy was recommended in order to support Soto Betawi Bang Kubil performance.

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B03025 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 3025
Publisher: : Swiss German University., 2019
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): MKT
Strategic Development
SWOT
IFE
EFE
QSPM Matrix
Specific Detail Info: -
Statement of Responsibility: -

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