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The Effect of perceived risk and service qualty on purchase intention in online transportation in greater Jakarta ( a study on Go-jek & Grab drivers)

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The growth of technology has been a tremendous impact on online transportation services. Evidently, the increase in the usage of internet and smartphone across Indonesia has been increasing. However, there are concerns due to the increase in the usage of online transportations that service quality has seen a recent drop. Furthermore, there are several risks as well in using online transportation services due to drivers and service providers. Thus, the aim of this research is to find the effects of perceived risk and service quality with their dimensions associated with drivers in affecting purchase intention or intention to use online transportation services in the greater Jakarta region (JABODETABEK). This research uses quantitative approach and collects data through questionnaires distributed to 180 respondents. Which uses Multiple Regression Analysis. The findings of the research found that 10 out of 11 independent variables: Functional Risk, Physical Risk, Psychological Risk, Privacy Risk, Perceived Risk, Tangible, Empathy, Responsiveness, Assurance and Service Quality have significant impact while Reliability have no significant impact on purchase intention. Therefore, by understanding these influencing factors to develop better strategies for increasing purchase intention.

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Availability

B03022

(Rack Thesis)

Available

Detail Information

Series Title

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Call Number

3022

Publisher

: Swiss German University., 2019

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MKT
Perceived?

Specific Detail Info

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Statement of Responsibility

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