The Influence of perceived benefits, social media and e-trust towards purchase intention on luxury streetwear. A case on Instagram

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The Influence of perceived benefits, social media and e-trust towards purchase intention on luxury streetwear. A case on Instagram

Arsyaviandra, Chrizandia - Personal Name; Pratama, Yudhistira - Personal Name;

E-commerce is uprising in Indonesia, The numbers of internet users and e-commerce sales are increasing from time to time. However, based on the data gathered by the researcher, many online customers in Indonesia feel that online shopping is not trustworthy. In contrast, there is an increase of luxury streetwear consumption in Indonesia by millennials & gen Z on Instagram, this statement is supported by tirto.com and Bain & Company, therefore the researcher is interested in finding the factors influencing people

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B03017 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 3017
Publisher: : Swiss German University., 2019
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): MKT
Social media
Instagram
E-commerce
Luxury Streetwear
e-Trust
Perceived Benefits
Specific Detail Info: -
Statement of Responsibility: -

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