Factors effecting school preferences and their implication for marketing : an investigation of middle class parents at one of the private schools in Tangerang Selatan

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Factors effecting school preferences and their implication for marketing : an investigation of middle class parents at one of the private schools in Tangerang Selatan

Sugito, Bintang Ramadhan - Personal Name; Hidayat, Nila K. - Personal Name;

The main purpose of this research is to identify the factors effecting and which affects the most towards school preferences of middle class parents in one of the private schools in South Tangerang. A model is developed to test the relationships between two independent variables (word of mouth and open house) towards the dependent variable school preference. A quantitative method is used to focus on 130 respondents representing parents of ABC School which is the unit analysis in this research. An additional research question is developed to recommend ABC School about marketing implications by using the marketing mix 4 P

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B03016 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 3016
Publisher: : Swiss German University., 2019
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): MKT
Marketing strategy
Word of mouth
School Preference
Open House
4 P
Specific Detail Info: -
Statement of Responsibility: -

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