The Effectiveness of Tokopedia's social media campaign of Tokopedia spesial 9" on consumer buying decision"

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The Effectiveness of Tokopedia's social media campaign of Tokopedia spesial 9" on consumer buying decision"

Wyaneth, Jemima Xina - Personal Name; .Simorangkir, Deborah - Personal Name;

This study analyzes the effectiveness of Tokopedia

Availability

B03136 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 3136
Publisher: : Swiss German University., 2019
Collation: -
Language: English
ISBN/ISSN: -
Classification: -
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): CPR
Marketing mix
Purchasing behavior
Tokopedia
AIDA model
Consumer buying decision
Ecommerce
Social Media Campaign
Specific Detail Info: -
Statement of Responsibility: -

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