The Influence of warnings on cigarette advertisements amongst high school teenagers on their smoking behaviour in South Jakarta
An experiment was done to 108 high school teenagers in South Jakarta to observe the influence of exposure warnings on cigarette advertisements. This research was measured by using Paired t-test and Pearson correlation methods. This study aims to find out the change in smoking behaviour amongst high school teenagers before and after they saw the cigarette warning advertisements. The result for research question 1 shows that the significant difference towards the change smoking behavior week 1 and change smoking behavior week 2 is .173. It means that there is no significant. The result for research question 2 is the p-value is greater than the significance level (0.05), which is .454. It means that there is no significant relationship between those two variables. This study uses S-O-R theory to explain that the cigarette warning advertisement affect the stimulus (S) and its goes to the organism (O) which is the high school teenagers. The response (R) is the effect to their change of their smoking behavior after they see the stimulus.
B03134 | 3134 | Library (Rack Thesis) | Available |
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