Diversity in advertising : broadening the scope of research directions | Swiss German University Library

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Diversity in advertising : broadening the scope of research directions

Williams, Jerome D. - Personal Name;

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12/00204 659.1 Wil d (wh) Available

Detail Information

Series Title: -
Call Number: 659.1 Wil d
Publisher: New Jersey : Lawrence Erlbaum Associates., 2004
Collation: 1 online resource (473 p.)
Language: English
ISBN/ISSN: 0805847944
Classification: 659.1
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Communication in marketing
Advertising - Psychological aspects
Specific Detail Info: -
Statement of Responsibility: -

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