The Impact of corporate-brand credibility, corporate-brand origin, and self-image congruence on purchase intention: PT. Mustika Ratu, Tbk.

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The Impact of corporate-brand credibility, corporate-brand origin, and self-image congruence on purchase intention: PT. Mustika Ratu, Tbk.

Chandra, Andrea - Personal Name; Adam, M. Riyadh Rizky - Personal Name;

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B02755 (Rack Thesis) Available

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Series Title: -
Call Number: 2755
Publisher: : Swiss German University., 2018
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Language: English
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Classification: NONE
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Subject(s): MKT
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