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Gender advertising in television commercial: a semiotic analysis of the 2015 Rinso anti noda commercial titled belajar untuk bisa makan sendiri""

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Television advertisements are a way to market a product. In order for advertisers to efficiently reach its targeted audience they rendered down their message to a point where it is quickly understood. These summarized message contain subliminal meanings that contains the use of stereotypes. Stereotypes is oversimplifying a person’s background such as ethnicity

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Availability

B02320

2320

(Rack Thesis)

Available

Detail Information

Series Title

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Call Number

2320

Publisher

mou : Swiss German University., 2016

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

framing

Specific Detail Info

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Statement of Responsibility

this research aims to uncover and understand the gender stereotypes used in advertisements especially the portrayal of a women’s role. The analyzed Audio-visual elements of the clip which are setting

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