Uses and gratifications of Hard Rock FM Jakarta audience when accessing Hard Rock FM Jakarta Twitter account
Radio shows are now focused on how to deliver good quality content while on the other hand converging with social media in order to have direct interactions with the listeners. However often times with the use of social media comes the problem of irrelevant content displayed within the social networking page as a form of money generating advertisements that obstruct the real motivations behind the radio audience while accessing their social networking sites. rnrnBy focusing on what has been included inside the Twitter account and what the audience had sought
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