Correlation between gratification and intensity of Zomato usage in Jakarta

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Correlation between gratification and intensity of Zomato usage in Jakarta

the more intense they use the media. This research aims to find out whether there is a correlation b - Personal Name;

Online social network has become a great source of information for its audiences. People nowadays usually find any information through online review sites that proven has an impact towards consumers purchase decisions process. The presence of Zomato has provided an easier way for many people to make a quick search for any information about food and restaurants. According to Uses and Gratification theory

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B02316 2316 (Rack Thesis) Available

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Series Title: -
Call Number: 2316
Publisher: mou : Swiss German University., 2016
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
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Edition: -
Subject(s): as 77.7% of the Intensity variant is influenced by
Specific Detail Info: -
Statement of Responsibility: human-beings as part of active audiences choose certain media to get information based on their needs to achieve gratification. The more satisfied they are

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