Analysis of beauty blogs' impact on young women's purchase intention of cosmetics

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Analysis of beauty blogs' impact on young women's purchase intention of cosmetics

consumers’ purchase intention model is applied - Personal Name;

The development of online/ cyber marketing has been growing rapidly. People are now depending more on online rather than offline activities. Beauty blog is an online medium that is currently being raved among beauty enthusiasts. They use beauty blog as an online source of information

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B02315 2315 (Rack Thesis) Available

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Series Title: -
Call Number: 2315
Publisher: mou : Swiss German University., 2016
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): and added one variable that represents communicati
Specific Detail Info: -
Statement of Responsibility: it is possible for beauty blogs to take a role as a marketing tool. The aim of this research is to find out whether beauty blogs have an impact to young women’s purchase intention of cosmetics. To mea

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