The Impact of live music towards customers' buying decisions case study: Intro Jazz Bistro BSD

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The Impact of live music towards customers' buying decisions case study: Intro Jazz Bistro BSD

Intro Jazz Bistro BSD could attract more customer and probably increase the sales.\" - Personal Name;

Entertainment is such an important thing for people nowadays. Live Music is also one type example of enterntainment. The purpose of this research is to find out the impact of Live Music in Intro Jazz Bistro towards the Customers’ Buying Decisions. This research was done in quantitative method where the data was collected by spreading the questionnaires to customers of Intro Jazz bistro. Simple linear regression analysis was used to analyze the data. The result of this thesis is that Live Music has an impact towards Customers’ Buying Decisions significantly at 34

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B02247 2247 (Rack Thesis) Available

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Series Title: -
Call Number: 2247
Publisher: mou : Swiss German University., 2016
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Language: English
ISBN/ISSN: -
Classification: NONE
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Statement of Responsibility: it can be concluded that by focusing on Live Music

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