The Influence of Korean pop culture toward consumer intention on selecting Korean foods

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The Influence of Korean pop culture toward consumer intention on selecting Korean foods

classical assumption test and hypothesis testing. The results show that Korean Pop Culture influence - Personal Name;

Korean Drama and K-pop are two phenomenal Korean pop culture which are spreaded around the world. In Indonesia

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B02240 2240 (Rack Thesis) Available

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Series Title: -
Call Number: 2240
Publisher: mou : Swiss German University., 2016
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Language: English
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Classification: NONE
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Statement of Responsibility: 100 respondents' data collected is processed through validity and reliability test

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