The Effect of social media as a promotional tool on consumers' buying decision at Restaurant X

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The Effect of social media as a promotional tool on consumers' buying decision at Restaurant X

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This thesis research aims to investigate the effect of social media as a promotional tool on consumers’ buying decision at Restaurant X. The method in this research using quantitative research methods. This research is using multiple linear regression model. Sampling technique using a simple random sampling technique. Data collected through questionnaires to 101 respondents with 27 items of statement. Data processing techniques using validity and reliability analysis

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B02236 2236 (Rack Thesis) Available

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Series Title: -
Call Number: 2236
Publisher: mou : Swiss German University., 2016
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): collaboration and connection have an effect on con
Specific Detail Info: -
Statement of Responsibility: and hypotheses test. The results showed that the effect of social media as a promotional tool on consumers’ buying decision at Restaurant X is 53.2%. Based on the partial results of hypotheses testing

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