The Effect of product and service differentiation towards consumer buying decision, case study : Cinema X, Maxxbox Karawaci

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The Effect of product and service differentiation towards consumer buying decision, case study : Cinema X, Maxxbox Karawaci

and that one of the indicator in service differentiation which is 2in1 counter has no influence.\" - Personal Name;

Differentiation is really needed for a business in order to compete with other companies in the market. To designed and provide different and outstanding products and services will bring great advantage as a company to be able to compete and attract consumers to buy. Cinema X as a new cinema brand need to be able to compete with others competitors and external factors. This research aimed to analyze the impact of product and service differentiation towards consumer buying decision in Cinema X. rnrnThis research uses quantitative research

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B02235 2235 (Rack Thesis) Available

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Series Title: -
Call Number: 2235
Publisher: mou : Swiss German University., 2016
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Language: English
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Classification: NONE
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Statement of Responsibility: as this research has an objective to know which independent variables give effect towards the dependent variable. The data analyzed with simple linear regression.rnrnThe result of this result is that

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