Analysis on psychological and social factors in influencing millennial's decision in choosing restaurants

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Analysis on psychological and social factors in influencing millennial's decision in choosing restaurants

and learning. The indicators used for social factors are reference groups - Personal Name;

The purpose of the research is to find out whether psychological and social factors have an influence towards buying decision among Millennials. The independent variables for the research are psychological factors and social factors. The indicators used for psychological factors are motivation

Availability

B02226 2226 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 2226
Publisher: mou : Swiss German University., 2016
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): family
Specific Detail Info: -
Statement of Responsibility: beliefs and attitudes

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