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The Impact of brand equity towards the brand preference and purchase intention: case study of olx.co.id

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The competition between online industries are getting tougher.Brand equity is an important aspect in a competitive market

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Availability

B02197

2197

(Rack Thesis)

Available

Detail Information

Series Title

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Call Number

2197

Publisher

mou : Swiss German University., 2016

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

and brand loyalty

Specific Detail Info

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Statement of Responsibility

which has been acquired by OLX Inc. a multinational company. The result of the change is not what the company was expecting. This study analyzed regarding trust

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