An analysis of consumer's perception and consumer's attitude to green cosmetic product and purchase intention among females in Jakarta

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An analysis of consumer's perception and consumer's attitude to green cosmetic product and purchase intention among females in Jakarta

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Purpose – This study aims to determine and discuss relevant factors that influence purchase intention towards green cosmetic products. The results are to serve as a reference for beauty industries when implementing strategies.rnrnDesign/methodology/approach – The study examines the performance of all variables that has influence on consumer’s perspective on green cosmetic products. In this research questionnaire will be used and distributed in Jakarta. Then

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B02194 2194 (Rack Thesis) Available

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Series Title: -
Call Number: 2194
Publisher: mou : Swiss German University., 2016
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
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Edition: -
Subject(s): health
Specific Detail Info: -
Statement of Responsibility: safety

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