Consumer attitude towards online video advertising: a case of youtube ads consumer goods among generation y in Indonesia

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Consumer attitude towards online video advertising: a case of youtube ads consumer goods among generation y in Indonesia

entertainment - Personal Name;

Purpose – The purpose of this research is to investigate the consumers attitude towards online advertising

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B02192 2192 (Rack Thesis) Available

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Series Title: -
Call Number: 2192
Publisher: mou : Swiss German University., 2016
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Language: English
ISBN/ISSN: -
Classification: NONE
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Subject(s): and credibility had significant influences on cons
Specific Detail Info: -
Statement of Responsibility: the data develop a research model from the literature review and used statistical tools to analyze the data.rnrnFindings – The finding indicates that personalization

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