Data mining based user profiling for advertisement serving

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Data mining based user profiling for advertisement serving

Advertisement serving on website is a prosperous business with huge market and millions of dollar prospect. By placing right advertisement at right time and place to right people

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B02173 2173 (wh) Available

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Series Title: -
Call Number: 2173
Publisher: mou : Swiss German University., 2016
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Language: English
ISBN/ISSN: -
Classification: NONE
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Statement of Responsibility: user’s trace can be used as data source for behavior analysis. This research is trying to do user profiling based on their browsing history stored on proxy server. Their browsing history will serve as

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