The Impact of marketing strategies on business performance: a case study of manufacturing industry

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The Impact of marketing strategies on business performance: a case study of manufacturing industry

and Outside-Inmarketing capabilities) and Business performance. A quantitative method with deductive - Personal Name;

The main purpose of this research is todeterminethe impact of marketing strategy on business performance in manufacturing industry.An analytical model is developed as a guideline to test the relationships between marketing strategy (Market orientation

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M00376 376 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 376
Publisher: mou : Swiss German University., 2016
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
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Edition: -
Subject(s): Innovation orientation
Specific Detail Info: -
Statement of Responsibility: Inside-out marketing capabilities

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