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Integrating data mining and AHP in market analysis to propose new product development in real estate

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New product development in real estate industry is a challenging process since related to long term concept and high cost. New product development proposed should met customer need and their preference which appropriate with buying power of customer and company value. This research use data mining for profiling customer transaction and Analytic Hierarchy Process (AHP) method for product selection in new product development. This research utilizes Weka as data mining open source software to profiling data customers. The processing analysis finds preferences product and profiling demography such as city

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Availability

M00383

383

(Rack Thesis)

Available

Detail Information

Series Title

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Call Number

383

Publisher

mou : Swiss German University., 2016

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

and Balikpapan. Makassar and Balikpapan are the pr

Specific Detail Info

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Statement of Responsibility

gender and occupation. Demography profiles gives description buying power and product preferences. The products proposed are based on customer profiles and rank of the product by AHP method. The produ

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