Analyzing the impact of consumer-based brand equity towards purchase intention of millennial generation in Tanamera Serpong

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Analyzing the impact of consumer-based brand equity towards purchase intention of millennial generation in Tanamera Serpong

in Tanamera Serpong by identifying the simultaneous and partial impact of consumer-based brand equit - Personal Name;

Numerous previous research have proven the impact of brand equity towards purchase intention through a mediating variable. In this study

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B02553 (Rack Thesis) Available

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Series Title: -
Call Number: 2553
Publisher: : Swiss German University., 2017
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
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Edition: -
Subject(s): which are physical attribute
Specific Detail Info: -
Statement of Responsibility: specifically within the millennial generation age range

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