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Analysis of subscribers’ behavior towards email newsletters: the case of loket indonesia

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E-mail marketing is a communication tool used for communications between a company and its customers. Loket uses e-mail marketing in form of bi-weekly newsletters to inform their customers about upcoming events. Loket is still developing their newsletter to find the best one that fits to the subscribers. Therefore

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Availability

B02659

2659

(Rack Thesis)

Available

Detail Information

Series Title

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Call Number

2659

Publisher

mou : Swiss German University., 2017

Collation

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Language

English

ISBN/ISSN

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Classification

2659

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

and perceived behavioural control. It is recommend

Specific Detail Info

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Statement of Responsibility

Loket subscribers’ preferences regarding the newsletter are analysed. Based on the data of 169 Loket’s subscribers it can be concluded that with reference to the Theory of Planned Behavior (1) Loket s

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