The Impact of moods and emotions on customer's impulse purchasing behavior: a case study of Starbucks Tangerang

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The Impact of moods and emotions on customer's impulse purchasing behavior: a case study of Starbucks Tangerang

which are: positive and negative for moods; happiness - Personal Name;

The objective of this study is to investigate the impact of moods and emotions on customer’s impulse purchasing behavior. In this context

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B02577 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 2577
Publisher: : Swiss German University., 2017
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): sadness
Specific Detail Info: -
Statement of Responsibility: and impulse purchasing as its dependent variable. Each independent variable has its own indicators

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